The makers of Oreo cookies are considering integrating CBD into their products. If that’s not a recipe for letting out the kid inside, then what is?
Oreos are produced by Mondelez, based in Europe, that also makes famed snack brands Chips Ahoy!, Wheat Thins, Ritz Crackers and many others.
“We’ve been looking at it,” CEO Dirk Van de Put told CNBC in an interview Wednesday. “We’re getting ready but obviously we want to stay within what is legal and play it the right way.”
Don’t get too excited, however, as it seems this CBD infusion will not impact its current lineup of brands.
“Our view on it is that we have a number of family brands, Oreo would be an example, so we feel a little bit hesitant about doing anything with CBD in family brands,” he said. However, Van de Put went on to say, “I do think that that will be something that will enter the main food space in the not-so-far-future.”
This is not the first large, mainstream food or beverage brand that has announced interest or intention to exploring CBD. Last year both Budweiser and Coca-Cola made buzz-worthy headlines when word got out that they were looking at the space.
Kent Landers, a spokesman from Coca-Cola, stated last year that “along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.”
Similarly, Molson Coors Brewing partnered with Hexo Corp., a Canadian medical marijuana company, to make CBD-infused beverages last summer. Around the same time, Constellation Brands, which owns Corona and Svedka, among others, sunk $4 billion dollars into a Canadian weed company called Canopy Growth.
Regardless, this all gives a whole new meaning to the term, edibles.
LISTEN TO MONDELEZ CEO COMMENT ON CBD